Problem to solve
Optimal mapping between payment card BIN and PSP
to maximize acceptance rate and minimize fees paid
Competitive advantage
- Big providers such as Adyen propose their own intelligent routing solution.
- In order to increase the acceptance rate, they leverage their acquiring bank network.
- In contrast to them we will leverage PSP network with whom you already signed the contract.
- On the hand you can configure routing by yourself internally.
- However, in order to do it efficiently, one should regularly analyze the data and tune the configuration.
- We propose to delegate this analytical task to the algorithm, hence we got the name for product - Artificial Intelligence Routing.